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"We're integrating small farms, community-supported agriculture (CSA), and co-ops into our technology so as to allow consumers in their area to buy and arrange delivery through Overstock," said Overstock CEO
According to Byrne, Overstock is currently able to serve about 20 percent of the U.S. population with farm-fresh food grown near their ZIP code, and intends to provide local delivery access of fresh, locally grown food to 70 percent of the U.S. population by the end of 2014.
Each product featured in the Farmers Market is accompanied by a biography of the farmer or specialty food purveyor who grew it, along with a look into their production processes, in order to give customers a better idea of the food they are purchasing.
Byrne said shoppers will also find a sense of social community by providing health-focused recipes and seasonal produce guidance alongside the selection of fresh and local food products.
The Farmers Market program requires no up-front costs for suppliers to join, instead using a revenue-sharing model that allows them to get their products on Overstock with minimal changes to their existing procedures. Farmers, CSAs, and co-ops interested in joining the program are encouraged to contact the Farmers Market team at firstname.lastname@example.org for more information.
The Farmers Market is the latest initiative in Overstock's collection of sustainable businesses that provides a way to give back to communities worldwide. Other community-focused initiatives include Worldstock.com, Overstock's fair trade division selling products handmade by artisans all over the world, Main Street Revolution, which features products made in America by individuals and small businesses, and the company's on-site Pet Adoption feature, which allows animal shelters across the country the chance to use Overstock's shopping site as a free service to connect consumers to adoptable pets.
Overstock.com®, O.co®, Worldstock Fair Trade® and Club O Rewards® are registered trademarks of
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements of historical fact and the terms and features of the initiative announced. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended
CONTACT: Media Contact:
Kirstie Burden, Overstock.com, Inc.+1 (801) 947-3116 email@example.com Investor Contact: Mark Harden, Overstock.com, Inc.+1 (801) 947-5409 firstname.lastname@example.org