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Overstock leverages machine learning technology for real-time personalization
“What our team has built here is truly groundbreaking,” said JP Knab, Chief Marketing Officer for Overstock Retail. “Weeks ago, our team introduced a fully-dynamic experience on email that created a 1:1 curated customer experience. Utilizing this same technology, we have now begun to extend our personalization efforts to our retail site, providing each customer with a unique personalized experience.”
Overstock has developed technology like LiveRex and OADP which is driven on machine learning algorithms to form a platform that enables real-time personalization. By utilizing this technology between channels like email and Overstock’s retail site, the company can create a custom narrative for each customer that guides them to the exact product they are seeking. The technology has extended to two high-traffic locations on
“This initiative is oriented on improving the discoverability of products that are relevant to each customer’s preferences as well as helping customers navigate to content that eases their purchase decision,” said
These personalization efforts sprout from Overstock’s focus on building one of the best customer experiences online. In this personalization process, Overstock is able to inform teams on what content customers are engaging with and provide direct feedback to the various marketing and content teams to ensure the most relevant and engaging images and copy are being created. Overstock strives to always save customers time and money and with these new systems the company will only continue to build and improve on that focus.
“Our focus is on our customers and their journey on Overstock.com,” said
For more information on Overstock’s innovations and news, visit overstock.com/newsroom.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact including but not limited to our expectations regarding personalization technology. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended
Source: Overstock.com, Inc.