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Recently, Overstock announced its development of a marketing technology infrastructure driven by machine learning that enables real-time personalization. By utilizing this technology between channels like email and Overstock’s retail site, the company can create a custom narrative for each customer that shows personalized content based on the user’s behavior and interactions with its platforms.
“Braze has been a wonderful partner as we’ve sought to expand our marketing technology and develop a cutting-edge personalization platform,” said JP Knab, Chief Marketing Officer for Overstock Retail. “I’m proud of the work our team has developed and look forward to the continued innovation to come. Congrats to the team on such an accomplishment and on the Torchie!”
Named after the Braze mascot, Torchie, the awards recognize brands and individuals who have gone above and beyond when it comes to leveraging technology and forward-looking strategies to better engage and serve their audiences. The Torchies were awarded at this year’s Long-Term Relationships conference on
For more information on Overstock’s innovations and news, visit overstock.com/newsroom.
This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include all statements other than statements of historical fact including but not limited to our expectations regarding personalization technology. Additional information regarding factors that could materially affect results and the accuracy of the forward-looking statements contained herein may be found in the Company's Form 10-Q for the quarter ended
Source: Overstock.com, Inc.