Overstock.com Investor

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July 16, 2004 at 12:00 AM EDT
Overstock.com Super-Sizes Its Online Marketing on MSN

SALT LAKE CITY, Jul 16, 2004 /PRNewswire-FirstCall via COMTEX/ -- Overstock.com(R) (Nasdaq: OSTK), the popular online discount retailer, and the MSN network of Internet services, which reaches 350 million unique visitors a month, have entered into an expanded marketing agreement designed to give Overstock.com additional exposure on MSN, Overstock.com announced today.

(Logo: http://www.newscom.com/cgi-bin/prnh/20030520/LATU020LOGO-a)

Under the new contract, Overstock.com has secured prominent, daily exposure on the MSN home page and will be the featured merchant in the MSN Shopping Bargain Center.

"MSN is a wonderfully effective online marketing channel and was willing to work with us to expand our relationship while adhering to our standards for return on investment," said Patrick Byrne, president of Overstock.com. "Beyond giving Overstock.com more exposure on MSN, this deal establishes an expanded relationship that provides consumers additional options at MSN Shopping."

"Overstock.com is one of the Internet's great success stories and a valued MSN client," said Seth Dallaire, Director of Retail Sales for MSN. "Working with top merchants such as Overstock.com enables us to deliver the best possible shopping experience to our customers. We are excited to give our customers greater exposure to the Overstock.com products throughout our Bargain Center and network."

About Overstock.com

Overstock.com Inc. is an online "closeout" retailer offering discount, brand-name merchandise for sale over the Internet. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory liquidation distribution channel. Overstock.com is a publicly traded company listed on the NASDAQ National Market System, headquartered in Salt Lake City, and can be found online at www.overstock.com.

Overstock.com is a registered trademark of Overstock.com, Inc. All other trademarks are the property of their respective companies.

This press release contains certain forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements include, but are not limited to, statements regarding additional exposure on the MSN network, frequency and prominence of ads, and adherence to ROI standards. These forward-looking statements involve certain risks and uncertainties that could cause actual results to differ, including, but not limited to, our limited operating history, our ability to manage growth, a general downturn in economic conditions, and such other risks as identified in our Form 10-K for the year ended December 31, 2003, and all our subsequent filings with the Securities and Exchange Commission, which contain and identify important factors that could cause the actual results to differ materially from those contained in our projections or forward-looking statements.

SOURCE Overstock.com, Inc.

media, Scott Blevins, +1-801-947-3133, sblevins@overstock.com,
or investors, Kathryn Huang Hadley, +1-801-947-3282, khuang@overstock.com,
both of Overstock.com, Inc.
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http://www.overstock.com

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